Billing FAQ

You can change your credit card information if you have an active recurring subscription.

To make these changes, go to the Subscription info in My Profile settings, the Billing info tab.
Click the edit button in the Current Card box and add new card details. 

Then, $1 or its equivalent will be debited from the card. This is a common practice that helps ensure that the payment information is correct. The authorization transaction is not a charge, and, eventually, it will lapse from your statement. In most cases, it is reversed almost immediately, but depending on your bank's internal policies, it can take up to several weeks.
If you want to update your other billing information, click Edit next to Billing information.

All future payments, including pending or recurring charges, will be automatically updated with the new card information and seamlessly processed. 

We may automatically refresh your card information if your card provider notifies us about any changes to your payment details. This guarantees that your payment will not fail and that you will not have to remember to update your card information manually. All your data is encrypted and secured.

If you prefer not to have your card information automatically updated, you can opt out by contacting your card provider directly.

Your bank card details will be deleted automatically from our system two years after the last successful payment on the platform. The two-year time frame is compliant with PCI DSS Standard.

Please reach out to our Support team, providing confirmation of residency and a reason for the change. Confirmation of residency can include one of the following: 

• Government-issued photo ID
• Company registration certificate
• Residential lease/property deed
• Utility bill
• Letter from the government/court (eg. marriage/divorce certificate, government aid)
• Bank statement
• Driver's license/learner's permit
• Car registration
• Notarized affidavit of residency
• Valid VAT/ABN

Semrush accepts the following forms of payment:

• Visa
• Mastercard
• Discover
• American Express
• Check orders (for annual subscriptions in the U.S. only)
• Wire transfers (worldwide)

The Payments tab will allow you to see all of your previous payments, receipts, and invoices easily. Finding a copy of your invoice is easy, you simply click the invoice button to the far right of your payment.

On the same page, you can attach an additional email where you want the invoices to be sent automatically once your payment is processed.

Since December 2023, if you’re located in Brazil, Semrush requires a valid CPF (Cadastro de Pessoas Físicas) or CNPJ (Cadastro Nacional da Pessoa Jurídica) to process your payments.

Go to your Profile - Subscription info - Billing info, and click Edit:

In the Billing information pop-up window, fill in the mandatory Business number field:

CPF number format: 11 digits

Format Example: 000.111.222-33 or 00011122233

CNPJ number format: 14 digits

Format Example: 12.345.678/0001-90 or 12345678000190

You can change the bank card associated with your account only if you have an active recurring subscription.

The most common reason why you can’t edit billing information is that your recurring subscription is inactive. As a result, the button for editing bank card information on the Billing Info page will not be available.

In this case, you need to log in to your account, go to our prices page, and re-subscribe to your plan with an updated card and billing information.

A card that you use to pay for API units, while displayed in your Billing info, is in read-only mode and cannot be edited.

To change this card, reach out to our Customer Support team.

If you are still having issues editing your billing information, please contact our Customer Support team.

Why did your transaction fail? The main reasons we see include:

• Your card has insufficient funds

• Your card may not permit online payments or international transactions

• Your bank is rejecting the payment

To fix this, we recommend:

• Topping up your balance or contacting your bank to ask for a credit limit increase

• Contacting your bank to find out the reason for the decline

There will be several attempts from our side to make the transaction, so if the issue is resolved with your bank, the transaction will be processed automatically in a week. If you want to force the payment before the automatic attempt, enter bank card details in the Billing info tab.

You can change your bank card information only if your subscription is still recurring.

If you need personal assistance with the failed transaction, you can always reach out to our Support team, and a team member will be happy to help you.

If you see a notification “Sorry, the credit card you entered cannot be used for this payment. Please provide a different card”  this could be because you’re trying to pay with a virtual card, and we don’t accept such a payment method (you can pay using all major physical credit cards, including Visa, Mastercard, Discover, American Express, and UnionPay).
In this case, try using a different card.

If this is not the case, feel free to Contact our Sales team via this form, they will be happy to assist.

Please kindly note that you can use the option to get a free trial only once. All the following attempts will lead to the purchase of a monthly plan, and you will be charged accordingly. 

Our system sends over a request to your issuing bank for a $1 (or an equivalent of a $1) authorization to verify that the card exists, and the bank will allow it to be authorized. This kind of transaction is a common practice that helps verify that the payment information is valid. 

Please do not worry - the authorization transaction is not a charge, and, eventually, it will disappear from your statement. In most cases, it is reversed almost immediately, but depending on your bank's internal policies, it can take up to several weeks.

You can find your account’s current summary on the Subscription Info page. Here you can see how many of your account limits you’re using and make changes to your subscription plan.



Please note that in case your payment method is not a credit card, clicking the “Buy more” buttons will tell your Account Manager to get in touch with you via email. If you need to buy additional limits more urgently, please call your Account Manager directly, and they will be happy to help you over the phone.

To upgrade your subscription, please contact our Sales team via this form. Ask about upgrading your plan, buying more limits, or a custom plan to fit your needs.

To downgrade your account, contact us by sending a request to our Support team. There are no restrictions on the number of downgrades, but you might lose your existing Projects. Please note that we keep your Projects data for 30 days after downgrading in case you choose to re-upgrade to recover your data. You can find your plan’s current summary on the Subscription Info page.

To cancel your plan, you need to send a request to our Support team, and the team will process your request. 

There are currently three ways you can change your subscription plan from monthly to annual.

1. From the Prices Page

The first, and probably easiest, is to simply navigate to our Prices page. Click on the annual plans button at the top. Switching to an annual can not only be more convenient for your needs but also save you up to $999!

2. From the Subscription Info menu

This process can also be done through the Subscription Info menu under your Profile. Navigate to your Profile and then click on Subscription Info; from here, you will see your current plan. To change your billing payment from monthly to annual, simply click on the upgrade button next to “my plan.” After clicking the upgrade button, you will be brought to the upgrade window, where you can then update to your desired plan.

3. Through our Sales team

The final way to switch from a monthly plan to an annual plan is to contact one of our sales representatives via the Contact Sales form. From here, your representative will help assist you in switching over your payment plan in a matter of minutes.

Please see this information in the Canceling Your Account or Trial Subscription article. 

Please see this information in the Canceling Your Account or Trial Subscription article.

After canceling your subscription or trial, you will still be able to access Semrush on a free-level account. There is also a 30-day grace period where we will save your Projects data in case the account is renewed within 30 days of the cancellation.

If you don’t upgrade within this 30-day period, all your projects will be deleted except the first created project.

You can use Semrush for free, but with a free account, your limits and access to certain tools and reports will be greatly reduced. This article describes in detail what exactly will be available on a free account.

Please see this information in the Canceling Your Account or Trial Subscription article.