Prepare your strategy for new technological frontiers
Discover the marketing trends defining 2024 with data-driven insights from Semrush’s new Digital Horizons report. Build a cutting-edge, technology-driven strategy that will take your business to new heights.
Insight 1
Market Growth
Patterns
AI-related search volumes grew 123%, while job postings related to content creation and copywriting witnessed a decline of -49%
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Industry
Traffic Trends
Traffic to top streaming services grew 59%, and shifts towards ad-supported models are opening new advertising avenues
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Social Media
Engagement
Social channels grew 65% YoY in 2023 with 61% of Gen Z preferring user-generated content
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Consumer
Preferences
72% of consumers seek transparency in AI practices before purchasing, emphasizing the need for ethical AI use in marketing
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User Behavior
Insights
77% of consumers prefer buying from socially responsible companies. Sustainability-related pages saw traffic jump 187%
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