41 Best Content Creation Tools & Software in 2024

Content creation tools can make you a more efficient and effective marketer.

We’ve rounded up some of the most popular tools for content creators. As well as hidden gems our very own team uses.

So you can produce higher-quality blog posts, images, videos, podcasts, and other types of content. In a fraction of the time.

7 Must-Have Content Creation Tools

Building your toolkit from scratch? These are our top picks for content creators:

ChatGPT: Best AI assistant
ContentShake AI: Best AI writing tool
Grammarly: Best spelling and grammar checker
Canva: Best graphic design tool
Descript: Best video tool
Buzzsprout: Best podcasting tool
Trello: Best task management system
Semrush Content Marketing Platform: Best content marketing platform

Best Content Creation Tools by Category

Check out the content creation tools by category to find apps that support your content marketing strategy. Whether you’re looking to save time or try something new, there’s software that can help.

Content Research Tools
Content Writing Tools
Image Tools
Video Tools
Podcasting Tools
Content Planning Tools
Other Content Creation Tools

Note: Tools are listed in no particular order.

Content Research Tools

Combat creative blocks with these content creator tools. You can research any topic to get inspiration and develop existing ideas.

Plus, gather information that helps you take a data-driven approach to content creation.

1. Semrush Keyword Magic Tool

Keyword Research Tool results for home renovation

Semrush’s Keyword Magic Tool shows you what people search for in Google related to your topic. And provides associated data, such as “Volume” (the average number of monthly searches for that term).

This helps you understand what type of content is in demand. So you can use your content creation time more effectively.

One of the best ways to get blog ideas is to look at the “Questions” filter. Consider focusing on keywords with a “KD %” (keyword difficulty score) of 0 to 29. This means it’s relatively easy to rank on the first page of Google.

Pricing: Free and paid plans

2. Google Trends

Google Trends shows topics and search terms that are trending in Google—i.e., that are more popular than usual. You can also research topics, locations, and time ranges of your choice. To see how search interest compares.

Google Trends data helps you identify hot topics in your niche. So you can create timely content that grabs people’s attention. This is a technique known as newsjacking.

Learn more about Google Trends and how to use it in our dedicated guide.

Pricing: Free

Alternatives: Exploding Topics, Pinterest Trends, TrendFeed

3. Semrush Topic Research Tool

Semrush’s Topic Research tool provides content ideas around a topic of your choice. Click any suggested subtopic to see top-shared articles, related questions, and related searches.

The tool is particularly useful for blog SEO because it provides associated keyword data. Try focusing on subtopics with high “Topic Efficiency.” These are popular among searchers and relatively easy to rank for.

Pricing: Free and paid plans (available as part of the Content Marketing Platform)

4. AlsoAsked.com

AlsoAsked gathers and organizes questions from the “People Also Ask” boxes that appear in Google search results. By answering relevant questions on your site, you can earn exposure in PAA boxes. And generate other valuable rankings.

The tool’s results are based around the search term you enter (e.g., “home improvements”). And can help spark your online content creation process.

Pricing: Paid plans

Alternatives: AnswerThePublic, Semrush Keyword Magic Tool

5. AnswerThePublic

AnswerThePublic gathers and organizes autocomplete suggestions from search engines like Google. Building content around these queries could help you earn valuable SEO rankings.

To start, enter a term to base your search around (e.g., “home improvement”). Then, explore the lists of results. Or look at the data visualizations.

Pricing: Paid plans

Alternatives: AlsoAsked.com, Semrush Keyword Magic Tool

6. TrendFeed

TrendFeed is a research app designed to get you ahead of the trends with early insights into the hottest topics findable by industry.

This allows you to break news stories, add your own commentary, and shape narratives ahead of your competitors.

The app also leverages AI to swiftly generate social media posts in a contrarian or supportive tone so you can capitalize on emerging trends to maintain brand visibility in your market.

Pricing: Free 7-day trial, then $25/mo

Content Writing Tools

Effective writing helps you engage readers. And it can increase search engine rankings.

With the latest content creation tools, you can improve your own writing—or get AI to write content for you. Use them for blog posts, newsletters, and other written formats.

7. ChatGPT

ChatGPT is an AI chatbot that can help with many elements of the online content creation process. You can ask it to come up with blog ideas, write an article, or provide feedback on your own writing.

Try experimenting with different prompts and feedback. Just be careful how you use the results. As with other AI copywriting tools, ChatGPT may provide inaccurate information or duplicated content. And it won’t necessarily write in the best way for your audience.

Check out this guide on how to use ChatGPT.

Pricing: Free

Alternatives: Copy.ai, AI Writing Assistant

Semrush’s SEO Content Template generates search-friendly content recommendations in minutes. It analyzes the top-ranking results for your target keywords to see what qualities they have in common. Then provides recommendations to help you compete.

The tool provides suggestions on text length, readability, and more. Once your brief is ready, you can open it in the SEO Writing Assistant.

Pricing: Free and paid plans (available as part of the Content Marketing Platform)

9. Grammarly

Grammarly is a spelling and grammar checker. But it can also help you with concision, tone, and other elements of writing. Think of it as a helping hand to ensure your content reads smoothly and is free from errors.

In addition to its web app, Grammarly offers content creation software for desktop and mobile. There are also browser extensions to help you avoid typos in emails and web forms, for example.

Pricing: Free and paid plans

Alternatives: Writer

10. Hemingway App

Hemingway App grades your content’s readability. And provides actionable advice on making text simpler. To make your content more engaging and rankable.

Run your written copy through the web app or desktop software. In seconds, you’ll see opportunities to improve.

Pricing: Free (or pay for the desktop version)

11. Semrush SEO Writing Assistant

Semrush’s SEO Writing Assistant (SWA) helps you write content that’s optimized for users and search engines. It scores your readability, originality, SEO, and tone of voice in real time. And provides actionable advice to help you improve.

If you get writer’s block, the built-in AI tools can help you create or rephrase text.

Prefer to draft your content elsewhere? Use the SWA add-on for Microsoft Word, Google Docs, or WordPress.

Pricing: Free and paid plans (available as part of the Content Marketing Platform)

Image Tools

Whether you’re a professional designer or total beginner, these content tools help you create eye-catching visuals. To use on your blog, social media, and many other marketing channels.

12. Canva

Canva is an online graphic design platform. Its user-friendly content creation tools make beautiful design accessible. You can create blog images, social media videos, infographics, presentations, PDF reports, and much more.

The free version comes with thousands of free templates. But you can take your designs to the next level with a premium subscription.

Pricing: Free and paid plans

Alternatives: Piktochart, Visme

13. Microsoft Designer

Microsoft Designer is an AI graphic design tool. Enter the text you want to appear on your image, and the content creation software will automatically generate a range of customizable design options.

An integration with AI system DALL·E 2 creates images from descriptions. This is ideal when you need to illustrate a complex or unusual concept.

Microsoft Designer integration with AI system DALL·E 2

Pricing: Free

Alternatives: Images.AI, DALL·E 2, Adobe Firefly

14. Remove.bg

Remove.bg removes backgrounds from images using AI. When you need to cut out images to use in visuals, this can save valuable time.

Pricing: Free and paid plans

15. Nimbus Screenshot & Screen Video Recorder

Nimbus Screenshot & Screen Video Recorder is a Google Chrome extension that makes it easy to capture screenshots, screen clippings, and screen recordings. Then edit and annotate them.

You can even convert videos into animated GIFs—perfect for showing simple steps in tutorials.

Pricing: Free

Alternatives: Awesome Screenshot

16. Unsplash

Unsplash is a royalty-free image database. You can get free photos for your blog, social media posts, and graphic design projects. There are no costs or licenses to worry about.

This makes it one of the best content development tools for creators on a budget.

Pricing: Free

Alternatives: Pexels, Pixabay, Burst

17. Shutterstock

Shutterstock is a stock image site. But it also offers videos, music, and other media assets.

There are costs and usage licenses to take into consideration. But Shutterstock is a great option when you can’t create the content yourself—or find something suitable that’s royalty-free.

Pricing: Pay per download or get a subscription

Alternatives: Getty, Adobe Stock

18. Mockup Photos

Mockup Photos allows you to create digital and print mockups—i.e., put screenshots and designs into real-world scenarios.

For example, you can make it look like someone is browsing your website. Or visualize your billboard design on a street. Just upload your image in the placeholder.

Pricing: Free

19. Giphy

Giphy has a massive library of animated GIFs and digital stickers. Which can add personality to your social media posts and other types of content.

Alternatively, make your own GIFs with Giphy Create. Simply upload your image or video, then decorate with captions, stickers, filters, and drawings.

Pricing: Free

20. TailWind

Tailwind is one of the best content creation tools for social media. It turns your photos (or stock photos) into engaging social graphics. You can then add your own text, change the color palette, and apply your branding.

The images are automatically sized for Facebook, Pinterest, and Instagram. And you can post or schedule them without leaving the platform.

Pricing: Free and paid plans

Video Tools

These content creation tools make it quicker, easier, and more affordable to produce professional-quality videos. Or run engaging webinars and livestreams.

You can use videos to engage audiences on your website and social media.

21. Descript

Descript is a multimedia editing platform with many features for video creators.

Use unique or stock footage to create engaging scenes. Place your presenters into any setting with the AI-powered green screen. Or create “talking head” videos with screen recordings.

You can generate voice-over using the speech synthesizer tool. Or upload your own and let the tool clean the audio. Transcriptions are generated automatically, and any edits you make are applied to the audio.

Pricing: Free and paid plans

Alternatives: Adobe Premiere Rush

22. WebinarNinja

WebinarNinja is a webinar hosting platform that eliminates the need for complex development and design projects. Whether you’re hosting a live event, a pre-recorded webinar, or both, the tool makes it easy to get started.

You can build landing pages and email marketing campaigns, interact with attendees through handouts and chat functions, and measure results through analytics.

Pricing: Paid plans

Alternatives: Zoom Webinars

23. StreamYard

StreamYard allows you to livestream across platforms such as Facebook, YouTube, LinkedIn, Twitter, and Twitch. Simultaneously. And interact with all your viewers at once.

This makes it one of the best content tools for engaging younger generations. Brand your broadcasts with logos and other overlays to align with your brand guidelines.

Pricing: Free and paid plans

24. Animoto

Animoto is a drag-and-drop video maker. Start with one of the many available templates, or upload your own photos and videos. Create a sleek video asset quickly without the help of a professional videographer or editor.

Many marketers use Animoto’s content creation tools for social media. But you can also make engaging product demos and tutorials for your website.

Pricing: Free and paid plans

Alternatives: Canva, Biteable

25. AI VIdeo Marketing Automator

AI Video Marketing Automator is an online app that converts articles into shareable videos. And offers templates to create your own videos with guidance. It’s a low-effort way to improve your video SEO and cater to different learning styles.

Plus, videos can generate increased engagement on social media. The tool automatically optimizes for TikTok, YouTube, Instagram Stories, and Facebook Reels.

Pricing: Free and paid plans

26. Video Marketing Platform

Image of Video Marketing Platform app homepage

Video Marketing Platform simplifies the process of creating high-quality videos and live streams, even for those without prior experience.

The app integrates numerous video marketing tools into one, giving you a one-stop shop.

You get a live streaming studio, a video editor and recorder, hosting services, a stock library, and a thumbnail maker in one platform, eliminating the need for multiple subscriptions.

Video Marketing Platform also leverages AI to repurpose text based content into engaging videos, allowing you to better connect with your audience.

Pricing: Free trial, then $27/mo

Podcasting Tools

Podcasting has surged in popularity, especially among B2B marketers. Having the right audio content tools can help you maximize this channel. No specialist skills required.

27. Podcast Hosting

Podcast Hosting app helps you streamline your content creation process, optimize your podcast description and transcripts for search engines, and engage your audience on different platforms with video content and repurposed excerpts from your podcast. You can also find out how your audience engages with your content and get insights on your best creative work.

Pricing: $39.99/mo

28. Audacity

Audacity is a digital audio workstation (DAW). You can record audio directly in the content creation software or upload existing files. Then access a wide range of editing tools. Once you’re done, you can export your podcast in various audio formats, including WAV, AIFF, and MP3.

Pricing: Free

Alternatives: Adobe Audition, Descript, Riverside

29. Alitu

Alitu cleans up your audio recordings automatically. Record your podcast in the platform, or upload your audio files. Then let the AI handle the rest.

This is a solid option if you’re worried about the sound quality of your recordings. Or you want to save time on editing. Listeners love crisp and clear podcasts.

Pricing: Paid plans

30. Buzzsprout

Buzzsprout is a podcast hosting platform. It stores your podcasts online and distributes them to your chosen platforms, such as Apple Podcasts, Spotify, and Google Podcasts.

You will also gain insights into each episode's performance, as well as listener device and location. This data can help you improve your show's content and promotion strategy.

Pricing: Free and paid plans

Alternatives: Libsyn, Transistor, Podbean, Spotify for Podcasters

31. Scribie

Scribie is an audio and video transcription service. You can get an automated transcription or pay extra for a professional transcription.

Providing a text version of your podcast makes it easier for search engines to understand your podcast’s content. And therefore include it in relevant search results pages. Plus, it can help you engage people who aren’t willing or able to listen—but are willing and able to read.

Pricing: Paid plans

Alternatives: Rev, Happy Scribe, Izitext.io

Content Planning Tools

Planning tools are essential for all forms of content creation. They help you manage admin and logistics—especially for larger teams.

What tasks need to be done? Who will do them? What’s the deadline? Being organized and creating a content plan helps you increase productivity. And get the best possible results.

32. Google Workspace

Google Workspace brings together multiple tools for content creators, including:

Calendar: An online calendar that lets you track to-dos and events
Docs: An online word processor that’s great for collaboration with real-time editing
Drive: Cloud storage for documents, images, videos, and more

Because everything’s stored on the cloud, it’s easy to work from different devices. And collaborate with team members everywhere.

Pricing: Paid plans

Alternatives: Microsoft 365

33. Miro

Miro is an online whiteboard tool. It’s a great place to brainstorm content ideas—especially during online meetings with remote teammates. You can create mind maps, flowcharts, task lists, design mock-ups, and much more.

Pricing: Free and paid plans

Alternatives: Mural

34. Trello

Trello is a project management tool that can improve your content team’s efficiency. It helps you keep track of tasks, deadlines, assignees, and much more.

Plus, integrations make it easy to connect other content creation tools. For example, you can create new Miro boards without leaving Trello. Send topic ideas from Semrush. And attach folders directly from Google Drive.

Pricing: Free and paid plans

Alternatives: Monday.com, ClickUp, Asana, Notion

Semrush’s Social Poster tool allows you to draft and schedule social media posts for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google Business Profile. A built-in GIPHY integration allows you to easily attach animated images.

If you add your competitors’ accounts with the complementary Social Tracker tool, you can view their top-performing posts without leaving the platform. You can also get content ideas by linking relevant RSS feeds.

Pricing: Free