Industry-recognized digital marketing certifications to propel your career forward
Unlock your potential and take your marketing career to new heights with our comprehensive certification courses. You’ll gain hands-on experience and get recognized for your skills — free!Why earn a digital marketing certification with Semrush Academy?
Practical expertise from top experts
Build your credibility with certifications endorsed by top marketing experts like Brian Dean, Wes McDowell, and Crystal Carter.Enhanced career opportunities
Showcase your dedication to professional growth, open doors to new career opportunities, and increase your earning potential.In-demand marketing concepts
Learn the most relevant and up-to-date digital marketing concepts and frameworks to excel in today's rapidly evolving landscape.Free and accessible learning
Our online certifications are a convenient and flexible learning option for busy professionals. Plus, they’re completely free!Get certified in 5 easy steps
1
Visit our course catalog to find a course that best suits your learning needs and/or career goals.2
Select “Start learning” to enroll for free in the course of your choice.3
Begin the course, which consists of video lessons, detailed script, additional materials, and brief questions to test your knowledge along the way.4
After completing the course, you’ll be prompted to take the certification exam. Once you successfully pass, you’ll receive a personalized certificate that you can download (it will be also sent to the email address you provided).5
Share your certification on LinkedIn to boost your professional profile and expand your career opportunities!Top certification courses
SEO
Kyle Byers
9 lessons
1 hour
Certification
SEO Principles: An Essential Guide for Beginners
Get to know the essentials of SEO in this hands-on course. You’ll learn how to do all the basics, including keyword research, on-page SEO, technical SEO, and off-page SEO.
Social Media
Janet Machuka
7 lessons
1 hour
Certification
Social Media Marketing Crash Course
Learn social media marketing fundamentals in this hands-on course. Discover how to develop audience insights, track competitors' social channels, and much more.
Analytics
Business
Marisha Lakhiani
7 lessons
43 minutes
Certification
Zero to $100M: The Ultimate Guide to Business Growth
In this course, you’ll discover the two most important business levers for exponential growth. You'll also learn about crucial metrics and explore various tactics and strategies to achieve sustainable growth.
Semrush Tools
SEO
Brian Dean
7 lessons
51 minutes
Certification
Semrush SEO Crash Course with Brian Dean
Get a tested battle-plan to use for getting more traffic from Google.
Business
Content Marketing
Chima Mmeje
6 lessons
1 hour
Certification
Content Marketing Principles for Business
This hands-on course teaches the essential principles and business objectives of content marketing. You’ll discover ways to research, develop, and align appropriate content for your target audience.
Analytics
SEO
Jeff Sauer
12 lessons
1 hour
Certification
GA4 for SEO - How data helps businesses grow with Jeff Sauer
Gain a thorough understanding of what GA4 has to offer so you can deliver better experiences and drive results.
FAQ
What does it mean to be certified?
Being certified by Semrush Academy signifies that you have successfully completed a specific course and have demonstrated your knowledge and proficiency in that particular subject area. It is an official recognition of your expertise and understanding of the concepts, strategies, and tools related to digital marketing covered in the certification course.
How long does it take to complete a certification?
The duration to complete a certification at Semrush Academy varies depending on the specific course and your pace of learning. Our certifications are designed to be self-paced, allowing you to learn at a speed that is comfortable for you. Each certification consists of multiple lessons, and the time required to complete them may differ. To get an idea of the time commitment for a particular certification, we recommend reviewing the estimated duration mentioned on the course page. This will give you an approximate time frame for completing the certification.
Are there any prerequisites for the certifications?
No, there are no prerequisites for our certifications. They are designed to accommodate both beginners and experienced professionals. To help you determine your readiness for a particular certification, each course page provides an overview of the course content, target audience, and brief descriptions of each lesson. This information will assist you in determining whether the course aligns with your current knowledge and skill level.
How many attempts do I get to pass the course exam and receive my certification?
To ensure a fair and comprehensive assessment, Semrush Academy allows enrollees a maximum of three attempts to pass the course exam and receive their certification. If you are unable to pass the exam within the allotted attempts, you will have the opportunity to try again after a waiting period of one month. This structure allows us to maintain the integrity of the certification process.
Where can I find my certification?
Upon successful completion of a certification course at Semrush Academy, you will be directed to a dedicated page where you can access a digital copy of your certification. On this page, you will have the option to download your certification for your personal records.
Absolutely! Sharing your Semrush Academy certification on social media is a great way to showcase your achievement and expertise. Upon completing a course, download the digital certification or select a social share button to post it on your preferred platform. Your certification will be pre-populated in a draft for easy sharing.
Is there a limit to the number of certifications I can earn?
No, there is no limit to the number of certifications you can earn from Semrush Academy. We offer a diverse range of courses and certifications across various digital marketing disciplines. You are encouraged to pursue multiple certifications to enhance your knowledge and skills in different areas. Whether you want to specialize in specific topics or explore a broader spectrum of digital marketing, Semrush Academy provides the flexibility for you to earn as many certifications as you desire. Our goal is to support your continuous learning and professional growth in the ever-evolving field of digital marketing.
Are the certifications internationally recognized?
Yes! Semrush Academy certifications are globally recognized and highly respected in the marketing industry. With our strong reputation for delivering top-notch education and training, professionals and employers worldwide trust and value our certifications. Obtaining a certification from Semrush Academy not only boosts credibility but also expands career opportunities on a global scale.
Is there an expiration date for the certifications?
Yes, there is an expiration date for Semrush Academy certifications. Each certification is valid for a period of one year from the date of completion. This expiration date ensures that the certification reflects the most current industry knowledge and best practices. We encourage you to stay updated with the latest trends and advancements in digital marketing beyond the expiration of your certification. To maintain your expertise, you may consider renewing your certification or pursuing advanced certifications offered by Semrush Academy. This way, you can continue to demonstrate your up-to-date skills and stay competitive in the ever-changing digital marketing landscape.