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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    amazon.com Web Traffic Statistics

    Get a snapshot of Amazon’s online performance by viewing its most critical traffic metrics

    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels
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    amazon.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In June amazon.com received 3.25B visits with the average session duration 10:40. Compared to May traffic to amazon.com has increased by 1.98%.

    Get marketing insights and Monitor trends

    amazon.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Amazon.com's core audience is located in United States followed by India, and Canada.

    Country
    All devices
    Desktop
    Mobile
    79.88%2.59B47.36%52.64%
    1.71%55.41M31.83%68.17%
    1.13%36.55M52.7%47.3%
    0.9%29.09M43.67%56.33%
    0.89%28.83M31.15%68.85%
    See all countries

    amazon.com Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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    On amazon.com, visitors mainly come from Direct (66.41% of traffic), followed by google.com (16.26%). In most cases, after visiting amazon.com, users go to google.com and amazon.com.

    amazon.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Amazon.com's audience also visits walmart.com, followed by ebay.com, and youtube.com.

    #1
    Visits:432,589,213
    #2
    Visits:674,284,288
    #3
    Visits:73,389,648,994
    See more competitors

    amazon.com Top Organic Keyword

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to amazon.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

    United States
    |
    Keyword
    Intent
    Pos.
    Volume
    CPC(USD)
    Traffic %
    N
    1
    124,000,000
    0.05
    16.87%
    N
    1
    24,900,000
    0.15
    3.38%
    N
    1
    4,090,000
    0.38
    0.55%
    N
    1
    2,740,000
    0.03
    0.37%
    N
    T
    1
    1,220,000
    0.64
    0.16%
    Get marketing insights and Monitor trends

    Looking for more than a sneak peek at your competitor’s traffic data

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    Last updated: July 21, 2024