Irrelevant Keywords: What They Are & How to Avoid Them
Irrelevant keywords are search engine queries that it doesn’t make sense for your site or page to appear for.Jul 23, 2024
Rachel Handley
Senior Content Writer AT Semrush
Rachel has been a digital marketer for over 11 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
Semantic SEO: What It Is & 10 Tips for Success
Semantic SEO is the process of optimizing your online content around a topic or user need.Jul 22, 2024
On-Page vs. Off-Page SEO: What's the Difference?
On-page SEO is about improving webpages. And off-page SEO is about actions taken outside your site.Jul 22, 2024
Google E-E-A-T: What It Is & How It Affects SEO
Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trust) framework assesses content quality.Jul 22, 2024
Contributor
How to Format Blog Posts: 7 Tips to Boost Engagement
Make your articles easier to digest and improve conversions with these 7 blog post format tips.Jun 26, 2024
Keyword Strategy in SEO: What It Is & How to Create One
A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.Jun 26, 2024
Topic Clusters for SEO: What They Are & How to Create Them
SEO topic clusters are groups of webpages used to establish authority around a particular subject.Jun 25, 2024
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.Jun 25, 2024