Backlink Gap

Discover your backlink opportunities and find new link building prospects with the Semrush Backlink Gap analysis tool.

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Three Steps to Discover Link Building Prospects

backlink gap competitors

Compare up to 5 Domains

Enter up to 5 competitors to see what referring domains you have in common with them.

backlink gap comparison

Analyze Your Results

See what referring domains you’re missing and review the Authority Score column to build a list of opportunities with the highest potential SEO impact.

backlink trends

Export the Data

Select a preferred time frame and review your report. You can then export the data in an excel or CSV file.

Compare Domains to Spot Backlink Opportunities

Get the most out of your competitors: compare their domains to yours and pinpoint the best backlink opportunities to reach out to.
backlink gap prospects

Uncover the Gaps

Get a quick look at the gaps between you and the other websites in your niche with the most backlinks.

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Find the Best Opportunities for Your Site

Filter the results by metrics like traffic, category, and Authority Score to see what prospects are most appropriate for your outreach.

backlink gap opportunities

Find quality link building prospects

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